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European Wax Center will now use the best-in-class tools in-suite as a finishing step.
September 15, 2022
By: Marie Redding
Senior Editor
European Wax Center, the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is teaming up with the experts in beauty tools, Tweezerman. European Wax Center has always used tweezers as a finishing touch post-wax to remove stray hairs. The addition of Tweezerman tools will elevate the guest experience in-suite, ensuring even more quality through ultra-precise results. The partnership will help European Wax Center’s specialists to further elevate and amplify its guests’ waxing experience. European Wax Center’s specialists will now have the Tweezerman Slant and Point tweezers in-suite to ensure they are able to remove every last hair with precision and accuracy. European Wax Center created a 4 step process to ensure the most comfortable, luxurious waxing experience. Their exclusive Comfort Wax is a violet, alcohol-free hard wax designed specifically to make waxing more comfortable by adhering only to the hair and not to the skin. “We are thrilled to work with the beauty tool experts of over 40 years, Tweezerman, and the opportunity it provides to continue to enhance the top-tier services we offer. European Wax Center works hard to constantly elevate our guests’ waxing experience and build upon the services our certified experts provide. By partnering with Tweezerman, we’ll bring their years of experience and expertise to complete our services, allowing us to provide guests with the most precise results.” said Chris Kobus, Chief Experience Officer of European Wax Center. “European Wax Center will be a strategic partner in 2022 and looking into 2023” Juergen Bosse, President and CEO of Tweezerman International. “We see a strong synergy between both brands, as Tweezerman has a substantial heritage and connection to the professional beauty space.”
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